Would You Like to Reduce the Amount of Pharmaceutical Prescription Drugs You Are Taking?

                          WE CAN HELP.

The United States is only one of two countries in the WORLD that allow pharmaceutical companies to advertise directly to consumers.

Adage: an expression or phrase conveying wisdom, although the expression should not be interpreted literally.

Big Pharma Run Amok

Consider the adage, “He who pays the piper calls the tune”… this proverb resonates HOW western medicine is “broken”.

Did you know that only two of the world’s 195 nations (US and New Zealand) allow direct to consumer [DTC] marketing for prescription drugs? DTC advertising was first enacted under President George W. Bush’s term. Sadly, after DTC permissions were in place, and ads became commonplace, further deregulation subverted the US FDA agency’s authority for halting misinformation in DTC ads. Big Pharma Conglomerates have proceeded to air inaccurate and highly biased messages in their radio and TV advertising.  Truth in advertising is dead.

Citizens of the US are drowned by misrepresented strategic prescription drug messages numerous times a day! TV commercials portray happy, good-looking actors who pledge loyalty to certain branded drugs.  Some actors share their gratitude for the ‘healing’ they’ve experienced. Subtly, popular media has chiseled messages into the grey matter of American viewers / listeners. Wise consumers pause to recall that an advertising agency has paid these actors and radio spokespersons. Most other people, though, will accept media messages at face value. Alas, since the governmental regulations have swung toward leniency, Americans seem to believe what the Big Pharma shareholders would like them to believe. “He who pays the piper calls the tune”.

Here’s a second important downside to the fact that mass media is ‘without’ conscience –medical prescribers have been yielding when their patients’ request specific drugs (e.g., research review by Frosch et.al.¹). Hence, the Big Pharma conglomerates fix consumer notions that their branded drug will “heal” (invoked via subliminal messaging rather than through explicit persuasion). This unfortunately activates patients to request specific drug products during an office visits. Sometimes the brand drug that a patient has requested is less effective and has a larger side effect liability than older and less expensive prescription drugs. The most important point, however, is that… when a charade like this unfolds… Big Pharma sales TRUMP prescriber training and patient well-being. Further research is needed on the clinical and economic impacts of DTC advertising, but it remains banned in 193 out of 195 nations.

We strive to give only accurate and genuine information to our patients. A coercively sterilized consideration is promised to all patients, which sets-aside the promotions of drug companies, to focus only on patient care.